Strategic. Data Driven. Impactful.
The Right Thing is a global marketing and communications consultancy helping you lead through change with an integrated communications approach. As the AI technologies put pressure on companies to respond faster and better, we become your in-house partners collaborating with diverse stakeholders to move forward your brand, people and culture. We build narratives that combine business profitability with social good for greater impact and long term outcomes.
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Winning the Game
We live in an era of engagement and continuous change. Storytelling is about informing, engaging and inspiring stakeholders to drive the desired behaviors. We work with you to define, shape and execute communications strategies aligned with the business priorities. We use communication that is clear, concise and compelling. We ride on industry trends and ensure alignment internally to bring forth a cohesive story for internal and external audiences.
Our Core Values We believe in creating shared value across customers, partners, employees, media, analysts, communities and society as a whole. In order to deliver this, we operate on four core values:
Excellence We bring expertise, listen effectively and deliver a high standard of outcomes. Integrity Ethics is a key pillar of our work and we believe in delivering with honesty. Responsibility We take complete responsibility of how we show up and our outcomes. Unity We collaborate with you as one team and work to earn your trust as we deliver successful outcomes. |
We pledge 10 percent of our earnings to non-profits dedicated to mental wellness and ESG initiatives because we believe their social impact is creating a better world.
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Our FounderSeema brings deep insights from the world of external and internal communications, media and marketing. She is passionate about innovation, human capital, culture, social impact, and the role of strategic integrated communications in creating an ethical and sustainable world. As a communications strategist and change management leader based in Silicon Valley, Seema has represented Fortune 100 companies and startups. She has managed executive positioning profiling business leaders as industry experts with internal and external audiences. She has elevated the profile of brands garnering success by creating the desired perceptions, increasing lead generation, enhancing employee engagement and raising company valuation. She combines her corporate and non-profit experience to deliver on narratives that combine profitability with sustainability. A prolific writer across business and technical content, Seema has authored many pieces on behalf of her executives and is a contributor at Forbes Communications Council. She is also been a successful media relations professional having secured cover stories, business and technology press for her clients. Seema leads stakeholder management and outbound communications for the U.S. chapter of World Forum for Ethics in Business. She has a masters in communication from Purdue University.
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Our Advocates
"Seema is an amazing story-teller. As a PR guru, her ability to translate bits of disparate information into a unique and valuable story with business value is to be commended."
Sharat Chander, Senior Director, Java Product Management, Oracle
Sharat Chander, Senior Director, Java Product Management, Oracle
"Seema took an environment lacking in content and spun it into shape in less than six months. She was able to run corporate communications with little to no support. One of her best assets is her ability to remain calm and produce regardless of the surrounding chaos."
Bree Loriau, Director of Partner Marketing, Panzura
Bree Loriau, Director of Partner Marketing, Panzura
" As the client lead, Seema has been instrumental in managing the relationship between our two companies and critical to the orchestration of the strategy and creative work. She is the lynchpin of our success."
Collin Bruce, Director of Marketing, Hitachi America
Collin Bruce, Director of Marketing, Hitachi America