We do the right thing here.
It all began as our Founder got a call to execute a communications strategy for a global humanitarian and CEO of a non-profit committed to making the world a better place. He spoke about the value of shared success for not just shareholders but all stakeholders by establishing and pursing an ethical foundation of business. About building positive work cultures where human values are at the forefront of decision making. About contributing to a greater good and creating a positive impact in our communities and the planet.
The Right Thing consultancy brings strategic counsel and execution so that profitability and sustainability go hand in hand. What sets us apart is our ability to bring a unique vantage point because of our deep and broad experience building integrated campaigns and thought leadership for Fortune 100, startups and non-profits. We delight working with companies who care about their people and social impact.
We convey the stories of incredible brands to external and internal audiences through engagement, authenticity and relevance leveraging proactive and reactive communications. We work with clients on a project basis to solve immediate problems, or on a retainer to achieve long-term business objectives. We combine:
*Smart Positioning & Strategy
*Story Development & Content Creation
*Multiple Channel Activation & Analytics
Research and AlignUse qualitative and quantitative data to understand brand and business objectives, pain points and aspirations, competitors, and other industry trends. Position, strategize and put together the story.
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CreateCreate compelling content with key messages aligned to specific audience. Use multiple delivery vehicles mapped to channels for outreach, customizing and optimizing content.
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ActivateDistribute content via digital, social, press, partners and analysts. Conduct analytics to measure communication effectiveness.
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We speak technology |
Lead through change |
Make your messages heard |